Transforming hotels into price makers with AI-driven revenue optimization strategies.
Pricepoint takes a distinctive approach to pricing optimization, inspired by practices in the airline industry, setting it apart from traditional competitor-tracking systems. While many competitor tools focus on adjusting rates based on what others are doing, Pricepoint employs a more advanced and strategic method.
Competitor Insights Without Dependence
Using Pricepoint's rate shopper, users can access valuable insights into competitor price trends, surveyed daily for the next 30 days and weekly for the following 90 days. However, Pricepoint’s recommendations are not directly tied to these prices. Instead, the system observes market dynamics, including supply, demand, and historical trends, to inform its independent pricing strategies.
AI-Driven Revenue Optimization
Pricepoint uses artificial intelligence to create unique pricing strategies tailored to each room type and date. By balancing the average daily rate (ADR) with occupancy, Pricepoint ensures maximum revenue generation while focusing on revenue per available room (RevPAR).
The Problem with Market-Driven Pricing
Over 80% of hotel prices are not optimized, meaning market prices often fail to reflect true value. Relying solely on competitor rates can lead to missed opportunities or even harm revenue potential. Pricepoint empowers hotels to become price makers by leveraging their unique characteristics and circumstances instead of following market trends blindly.
The Pricepoint Advantage
By using real-time data and AI-driven optimization, Pricepoint helps hotels:
- Maximize revenue under any market condition.
- Establish competitive, independent pricing strategies.
- Convert pricing into a strategic advantage.
With Pricepoint, hotels extract the highest possible value from their pricing strategies, moving beyond the limitations of competitor-based approaches.